Marketing & Sales
How to Write About What You Teach Without Sounding Like Everyone Else
How to Write About What You Teach Without Sounding Like Everyone Else Open any 10 course landing pages on the same topic. Read the first paragraph of each. Cover the names and you probably couldn’t tell them apart. “Are you struggling with X? Do you wish you could finally Y? This comprehensive program gives you…
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What Makes Someone Actually Buy a Course (It's Not the Content)
What Makes Someone Actually Buy a Course (It’s Not the Content) Here’s something worth understanding before you write a single word of marketing: people don’t buy courses for the content. They buy for the transformation. The content is the mechanism. The transformation is the reason. And if your marketing describes the mechanism instead of the…
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How to Find Your First 10 Students When You Have No Audience
How to Find Your First 10 Students When You Have No Audience Here’s the belief that stalls more good first offers than almost anything else: “I need to build an audience first.” You don’t. Not for the first 10 students. An audience is valuable. Eventually you want one. But waiting until you have one to…
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What to Charge for Your First Offer (and Why Most Get It Wrong)
What to Charge for Your First Offer (and Why Most Get It Wrong) Pricing is where a lot of good first offers quietly die. Not because the number was too high or too low, but because the person picking it was answering the wrong question. Let me give you the right one. The two wrong…
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