The Minimum Viable Course: Why Smaller Is the Right Starting Point
The Minimum Viable Course: Why Smaller Is the Right Starting Point The first instinct when building a course is to make it comprehensive. Cover everything. Leave nothing out. Give the buyer so much value they couldn’t possibly ask for a refund. It’s a generous instinct and it’s almost always wrong. Here’s what actually happens when…
Continue
How to Know If Your Course Idea Will Actually Sell
How to Know If Your Course Idea Will Actually Sell Most courses that fail didn’t fail because they were badly built. They failed because nobody asked for them before they were built. Building a course is a significant investment of time and energy. Doing it before you know someone will buy is one of the…
Continue
You've Got the Outline. Here's How to Build the Business Around It.
You’ve Got the Outline. Here’s How to Build the Business Around It. Say you’ve done the work in the earlier posts. You used The Foundation, or you sat down and figured it out on your own, and now you have a course outline built from your experience. Good. That’s a real asset, and most people…
Continue
What to Charge for Your First Offer (and Why Most Get It Wrong)
What to Charge for Your First Offer (and Why Most Get It Wrong) Pricing is where a lot of good first offers quietly die. Not because the number was too high or too low, but because the person picking it was answering the wrong question. Let me give you the right one. The two wrong…
Continue
How to Choose the One Thing to Teach First
How to Choose the One Thing to Teach First Here’s a problem that only happens to people who actually know things: you have too much to teach, so you teach nothing. You sit down to build your first course and your mind floods. You could teach this, or this, or this other thing that connects…
Continue
AI Won't Replace Your Expertise. Here's What It Actually Does.
Worried AI makes your hard-won expertise worthless? It does the opposite. Here is what AI actually does for a subject-matter expert, and what it can’t.
Continue
The Real Reason I Built Rhynowerks
The man who married my daughter, his mother was once my student. I didn’t know that when they met. I found out years later, and I had to sit down when I did. That moment told me something I’d known in my head for decades but never felt in my chest: the work you do…
Continue
From Paycheck to Revenue: The Shift Most Veterans Miss
There are only two ways to get paid. Most veterans only ever learn one of them, and it’s the one with a ceiling. When you leave the service, the obvious move is to go find another paycheck. Same instinct, new uniform. But the people who build real income on the other side of service make…
Continue
Three Skills You Already Have That Translate to a Paying Business
I have never met a veteran who was short on valuable skills. I’ve met plenty who couldn’t see the ones they were standing on. The expertise that builds a business after service is almost never something you have to go out and acquire. You already built it. The catch is that the most valuable skills…
Continue
Why Veterans Undersell Their Expertise (and What to Do About It)
The most expensive mistake I see veterans make has nothing to do with pricing too high. It’s deciding, before they ever get in the game, that what they know isn’t worth much. I’ve watched it happen more times than I can count. People with decades of hard-won expertise quietly talk themselves out of charging what…
Continue