#course creation
The Minimum Viable Course: Why Smaller Is the Right Starting Point
The Minimum Viable Course: Why Smaller Is the Right Starting Point The first instinct when building a course is to make it comprehensive. Cover everything. Leave nothing out. Give the buyer so much value they couldn’t possibly ask for a refund. It’s a generous instinct and it’s almost always wrong. Here’s what actually happens when…
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How to Know If Your Course Idea Will Actually Sell
How to Know If Your Course Idea Will Actually Sell Most courses that fail didn’t fail because they were badly built. They failed because nobody asked for them before they were built. Building a course is a significant investment of time and energy. Doing it before you know someone will buy is one of the…
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What to Charge for Your First Offer (and Why Most Get It Wrong)
What to Charge for Your First Offer (and Why Most Get It Wrong) Pricing is where a lot of good first offers quietly die. Not because the number was too high or too low, but because the person picking it was answering the wrong question. Let me give you the right one. The two wrong…
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How to Choose the One Thing to Teach First
How to Choose the One Thing to Teach First Here’s a problem that only happens to people who actually know things: you have too much to teach, so you teach nothing. You sit down to build your first course and your mind floods. You could teach this, or this, or this other thing that connects…
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