#pricing
Start Thinking Rich: The Money Belief That Keeps Experts Giving It Away
Klontz calls them money scripts, the beliefs about money you picked up as a kid. Many experts carry one that says charging for what you know is wrong. Here is how to look at it.
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Predictably Irrational: The Word Free Is Training Your Audience
Ariely showed that our money mistakes follow patterns. Three of them, anchoring, free, and social norms, decide what your first offer is worth before you ever name a price.
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You Are a Badass at Making Money: The Story You Never Said Out Loud
Sincero's claim is that unexamined beliefs about money run the show. For a career professional who has never once priced their own work, one belief in particular is doing the running.
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What to Charge for Your First Offer (and Why Most Get It Wrong)
What to Charge for Your First Offer (and Why Most Get It Wrong) Pricing is where a lot of good first offers quietly die. Not because the number was too high or too low, but because the person picking it was answering the wrong question. Let me give you the right one. The two wrong…
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